Business Emphasis in

Business Analytics

Develop Business Solutions

Business analytics is the science of using data to build decision-making models for organizations, which is relevant in every field. Business analytics emphasis prepares students to learn how to gather and analyze data to make decisions and solve problems. Students will be able to identify new and interesting patterns and trends as well as identify historical business trends. Students will also be able to identify likely outcomes, and recommend actions to reach desired goals. Finally, students will be strong communicators and storytellers of data.
While almost all of the classes for this emphasis area could be taken in an online format, there are a handful that are required to be taken on-campus at Green Bay.

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At UW, Green Bay, 77% of accounting majors and 58% of business administration majors participated in an internship prior to graduation.

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A strong professional network is critical to career success and UW-Green Bay will connect you to business professionals to get your network started!

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Thanks to our generous donors, UW-Green Bay and the School of Business award scholarships to students to help cover the cost of pursuing a higher education.

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Program Variety

Many students will pursue more than one undergraduate program in business adding just a few extra courses! We offer master level programs, too.

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Become a Phoenix

UW-Green Bay has excellent teachers, internships, research opportunities, and a great record of placing students into jobs and graduate programs. Learn More

How Do I Get Started?

Technical College Transfer

We accept courses from all Technical Colleges in Wisconsin and have created agreements with specific Associate Degree programs at Gateway Technical College, FVTC, NTC, and NWTC.

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Additional Campuses

Follow a seamless track to earning a Bachelor Degree in Business Administration if you started your coursework at the Manitowoc, Marinette, or Sheboygan locations.

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Study Abroad

Whether it is a semester-long opportunity to study at a University in France in Bordeaux or Paris, a Summer opportunity in Spain, or a three-week opportunity in Mexico, we have places for you to go!

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Get Involved!

We provide a number of student organizations in the Cofrin School of Business. Get involved, meet your peers, step into a leadership role, make friends  and be engaged!

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Learn More About Our Faculty

Meet Gaurav Bansal

Dr. Gaurav Bansal is Frederick E. Baer Professor in Business at the Austin E. Cofrin School of Business at UW-Green Bay. He earned his Ph.D. in Management Information Systems (MIS) from University of Wisconsin - Milwaukee in 2008 and his M.B.A. from Kent State University, Ohio in 2002. He completed his bachelor's degree in Mechanical Engineering from University of Gorakhpur, India in 1996.

Dr. Bansal teaches courses at graduate and undergraduate levels in Analytics, Statistics, Data Science, and Management Information Systems. He was the Founding Chair / Academic Director of the online Master of Science in Data Science program at UW-Green Bay.

Dr. Bansal is also here to help! If you have any questions about the Business Analysis program, please contact us!

View all of the professors in the School of Business. 

Business Analysis Happenings

My Phoenix Story: Senior Johnny Gomez

UW-Green Bay senior Johnny Gomez (Business Administration) discusses why he chose UW-Green Bay, and how the school and all it has to offer has helped him develop into a person who is ready to take on the professional world post-graduation.

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